birkenstock the evolution of a universal purpose and zeitgeist brandThe remarkable history of a shoemaking dynasty, which dates back to 1774 BIRKENSTOCK is a global brandi. e., a brand with universal relevanceserving an essential human need: walking as intended by nature (naturgewolltes Gehen). This also means that BIRKENSTOCK is what we might call a purpose brand, a brand that makes a contribution to society beyond the corporate sphere. For two and a half centuries, the family has dedicated itself to foot health and