DataclysmBy: Christian Rudder A New York Times Bestseller An audacious, irreverent investigation of human behaviorand a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we dont need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, weve relied on polling or small scale lab experiments to study human behavior. Today, a new approach is possible. As we live